For personal trainers, nutrition coaches and coaching teams
You coach.ELSE grows the business around you.
More clients who stay, renewals that don’t slip, payments you don’t chase, and your evenings back. ELSE is the partner behind your coaching business, starting with the app in your clients’ pockets.
Made for coaches in Egypt and the Gulf. Arabic and English.
The ceiling
The ceiling every coach hits
It is rarely the coaching that holds a coach back. It is everything around it.
Admin eats your coaching time
Programmes in PDFs, check-ins in chats, payments in a notebook. Every new client adds hours, so you stop taking new ones.
Clients drift away quietly
Nobody announces they stopped training. By the time you notice, they have already decided not to renew.
Renewals depend on your memory
Who ends this week, who paid, who still owes: when it all lives in your head, some of it slips.
Your brand lives in WhatsApp chats
Your coaching is premium, but clients meet it as chats, screenshots and PDFs. It looks like a side job.
ELSE lifts that ceiling with five growth levers.
Five growth levers
Five levers that grow your coaching business
Each one is a result you feel in your week. Under each, the parts of ELSE that make it happen.
Keep clients longer
See who is slipping while there is still time to bring them back.
How ELSE does it
- Needs-attention list: quiet clients, check-ins
- Scheduled check-ins with weight and photos
- Habits with adherence per client
- Days left on every package
Renew and get paid on time
Every renewal reaches you before it lapses, and every payment is on record without chasing anyone.
How ELSE does it
- Renewal tasks before a package ends
- Renew, filled in with the same package
- Packages of any length, with holds
- InstaPay and Vodafone Cash receipts, invoices
More clients, same hours
Build once, give it in a few clicks, and reach every client with one broadcast.
How ELSE does it
- Programmes and meal plans, built once
- Ready-made check-in questions
- Forms sent on join, start and finish
- Ask ELSE drafts, you press Confirm
Look like the premium brand you are
Clients see your name, logo and colours, not a patchwork of chats and PDFs.
How ELSE does it
- Your logo and colours in the client app
- Your team’s address: yourname.else.ae
- One link installs the app and signs clients in
Grow from solo coach to a team
Bring people in without losing sight of who sees and does what.
How ELSE does it
- Coaches, nutritionists and front desk
- Permissions for each role
- A care team for every client
- Every change in the audit log
Know your numbers
See where your business stands, at a glance
Your dashboard updates live with the numbers a coaching business runs on. Each coach sees them for their own clients.
Clients
Active clients and leads, and new clients this month against last month.
Renewals due
Packages ending within 7 days, and those that ended in the last 30.
Check-ins
This week’s check-ins: sent, waiting for your review, and overdue.
Adherence
Planned workouts and forms done over the last 7 days, and who missed what.
Sales
This month against last, net of refunds, in one display currency at your own rates.
Your team
Per team member: clients, tasks done, forms reviewed and how fast they review.
Ask ELSE
Or just ask
Ask ELSE answers from your own clients, in Arabic or English: it replies in the language you wrote.
For example
- Who needs me this week?
- How did this month go?
Answers from your own data
Who needs attention, overdue check-ins, renewals due and this month’s numbers.
Prepares, never acts alone
It can draft a programme, habits, a meal plan or a broadcast. You see the exact change, and nothing happens until you press Confirm.
Respects your roles
It sees only what the person asking may see, and never another coaching account.
Ask ELSE is switched on per coaching account.
Renewal estimate
What is a better renewal rate worth to you?
Put in your own numbers. This is a rough estimate from your figures, not a promise of results.
This estimate needs JavaScript. You can also work it out yourself: your active clients × your average monthly price is your monthly revenue; 10% of that, × 12, is what 10 more points of renewal rate are worth a year.
Of every 100 clients whose package ends, how many renew.
The starting values are only an example. Change them to yours.
Your monthly revenue now
—
Active clients × average monthly price
What 10 more points of renewal rate are worth a year
—
How we estimate: active clients × 10% × average monthly price × 12 months. Each extra renewal counts as one more month paid, as if every package were monthly.
An estimate from the numbers you entered, not a forecast or a promise. ELSE does not guarantee any change in your renewal rate.
Your growth path
From your first client to your own team
Start with what you need today. The rest is ready when your business is.
Start
Your first clients on the app, with their programme, their meals and a chat with you.
Systemise
Check-ins go out on schedule, habits remind themselves, programmes run week after week.
Scale
More clients, renewals on time and payments on record, without longer days.
Build a team and a brand
Coaches and front desk in their own roles, and your name and logo on everything clients see.
For your clients
The experience that makes clients stay
Clients stay when their coach feels close and the plan is easy to follow. Everything you give in the dashboard reaches their ELSE app the moment you give it: on iPhone today in public beta, with Android coming soon.
They know what to do today
Exercise videos, sets to tick and weights to log. Finished sessions land on your dashboard.
A meal plan they can live with
Meals with macros, swaps for a similar meal or ingredient, a grocery list and meal reminders.
Small wins, every day
A tap to tick a habit, a few minutes for the weekly check-in, reminders when it is due.
You, one message away
Photos, videos and voice notes to their coaching team, in one conversation.
Works anywhere, even offline
Plans and videos are saved on the phone; what they log offline is sent when they are back online.
Always the latest version
Improvements reach the app over the air, without waiting for a store update.
How it works
Up and running in three steps
Tell us about your business
We set up your coaching account with your name, currency and time zone.
Bring your clients in
Add your clients and send each one an app link or a join code on WhatsApp. They install the ELSE app and join you.
Focus on coaching
Give programmes, meal plans, habits and check-ins. ELSE keeps track of renewals, payments and who needs you next.
Questions
Frequently asked
Is ELSE just another workout app?
No. The app is where your clients train, follow their meals and check in. Around it, ELSE gives you the business side in one dashboard: renewals, payments and invoices, check-ins and tasks, your brand, your team and your numbers.
How much does ELSE cost?
Pricing depends on the size of your team and your number of clients. Talk to us and we will find the plan that fits.
Can I try it before adding my clients?
Yes. Your dashboard can load demo data: sample clients, packages, a programme, a meal plan, habits and check-ins, all marked Demo and left out of your numbers. Remove it when you are ready to add your own clients.
Is ELSE in Arabic?
Ask ELSE answers in Arabic or English, and the exercise, recipe and ingredient libraries have Arabic names you can search in Arabic. Chat, notes and forms take Arabic text. Some screens are still in English only; we are translating them.
Where is our data stored?
In Google Cloud in Frankfurt, Germany (europe-west3). Each coaching account’s data is kept apart from every other account, and your team only sees the clients their role allows.
Does the app work without internet?
Yes. The plan, meals and exercise videos are saved on the phone. Workouts, meals and habits logged offline are sent when the phone is back online.
Which phones does the app run on?
iPhone today: the app is in public beta on TestFlight. Android is coming soon.
Can my clients pay through ELSE?
ELSE tracks packages, subscriptions and invoices. Clients who pay by InstaPay or Vodafone Cash upload the receipt in the app and your team confirms it; cash and other payments are recorded in the dashboard.
Can I leave and take my data with me?
Yes. The account owner can download all of the coaching account’s data from Settings at any time, and can ask to delete the account.
Let’s grow your coaching business
Book a short demo. Tell us how you work today; we will show you the dashboard and the app with your business in mind, and set up your coaching account.